Ray 3 AI

Ray 3 is Luma's first Video AI for Reasoning, purpose-built for professionals who need more than just "good enough" video generation. It produces videos in true EXR 10, 12, and 16-bit HDR formats, making it the ideal choice for high-end film productions and advertising projects where color fidelity and visual depth are non-negotiable. Ray 3 doesn't just generate — it understands. Through advanced Chain of Thought reasoning, it interprets creative prompts with genuine nuance and visual intelligence, delivering outputs that align with your creative intent rather than just your literal words. Export in 16-bit HDR or as EXR frames for professional post-production workflows, leverage Draft Mode for rapid iteration, and take advantage of state-of-the-art physics simulations for superior realism, character consistency, and visual annotation capabilities.