Reply200

Reply200 is an AI comment moderation and auto-reply tool for Facebook, Instagram, TikTok and YouTube. It works on Facebook Pages, Instagram professional accounts, TikTok videos and YouTube channels, and it does two jobs at once: it grows organic reach on posts and works as a sales agent under ads. Built for creators, media buyers, agencies and brands that live in busy comment sections, it averages +25% organic reach and +15% ad click-through rate across Reply200 accounts in the first 30 days, published at reply200.com.

Grow organic reach on posts. Reply200 helps creators and influencers keep busy comment sections from going silent. Unanswered comments can read as low relevance to social platforms, so when a post gets comments and the page stays silent, distribution can drop before the post reaches its full audience.

It handles every comment, but it does not reply to every comment. It replies where a reply belongs, reacts when that is enough, hides harmful comments and leaves some comments alone. A bare lol, an unclear remark or a comment that would get worse with a reply can stay unanswered.

Replies go out at a natural pace, so the thread never looks forced or unnatural. Fans get answers instead of silence, more fans keep talking, and each useful reply becomes another engagement signal on the post.

Sell in the comments under ads. Reply200 gives media buyers a cleaner comment thread under paid ads, because buyers often read comments before they click, add to cart or buy. A good creative can lose sales when the comment section is full of unanswered doubts.

It answers buying questions right in the thread. Shipping, sizing, price and discount-code questions can be answered whenever those facts are known, and the answer stays public, so the next buyer sees it too. It also hides comments that kill conversions: competitor pitches, scam accusations, abuse and people advertising under your creative do not need to stay visible. Cleaner threads keep buyer trust and protect the relevance score of the ad.

How Reply200 decides what to say. Before it writes anything, Reply200 builds a Voice Replica for each page. It learns tone, slang, emoji habits and reply length from your captions, past replies, media, top posts and page information, so the result is not a generic support voice. It reads like the page owner wrote it.

Each page also gets a context library that holds facts replies must not get wrong, such as shipping, prices, hours and returns. It fills itself from your own manual replies, so the page gets more useful over time.

The tool chooses exactly one action per comment: reply, hide, react or leave alone. It does not force a reply when there is no reliable answer; if the post and the context library do not contain enough information, it stays silent rather than guessing.

It replies in the commenter's language automatically, so you do not need to set languages per page. A buyer asking in Spanish can get a Spanish answer whenever the page has the facts needed to answer.

Reply200 also shows every decision in the Comments dashboard. Each comment is tagged Spam, Question, Positive, Negative, Neutral or Interest, and the dashboard shows sentiment, the action taken and any reply text. You can edit or delete any reply, and the Skipped tab lists what it chose to leave alone.

What gets hidden, and what stays up. Reply200 uses intent-based moderation, not keyword lists. It hides spam, scam links, automated spam, slurs, hate, competitor bait and people advertising under your posts. Think of it as a spam comment filter that reads intent instead of matching words, which is exactly what social media moderation needs.

Not all negativity is hidden. A hostile comment that trashes the product under an ad costs clicks, so it is hidden, but a fair complaint about a late order or a wrong size gets an answer instead, so the thread shows the page dealing with it.

Spam comments and abuse are hidden immediately, before your audience sees them. Moderate and Engage are separate toggles per page and per Business Manager, both on by default. Turn Engage off for hide-only, Moderate off for reply-only, or both off to pause a page.

Goals and calls to action. Reply200 lets you set goals per page, separately for posts and ads. Organic post goals can send people to your site, bio, follow button, DM or pinned comment, while ad goals can push buyers toward the next buying step.

Custom triggers are supported too. You can send a specific link to anyone who comments WIN, or point repeated questions to a pinned comment when that is the best answer.

Who uses Reply200. Creators and influencers use it to answer fans without spending the day in comments. They get more active threads and better organic reach from posts.

Media buyers use it to answer buying questions under ads, getting cleaner threads, fewer conversion blockers and stronger click-through from paid traffic. Agencies managing one page or a hundred use it for social media comment management from one dashboard: they can filter by profile, Business Manager or asset and manage comments across many clients.

Brands with heavy comment volume use it as a community management tool for public threads. They get steadier community management, fewer visible spam comments and fewer unanswered customer questions.

Supported platforms. Reply200 supports Facebook Pages for ads, posts and live streams. It does not support Facebook Groups or personal profiles, because Meta's API does not expose them, so as a Facebook comment moderation tool it is Page-based.

Instagram comment automation in Reply200 covers professional accounts, including Creator and Business accounts, for ads and posts. Instagram Live is not supported, and auto reply for Instagram comments covers public comments only; DMs are not included.

TikTok auto reply comments are supported on videos for any account type, and the tool still chooses whether to reply, react, hide or leave a comment alone. YouTube comment moderation covers videos and ads through the Google account that owns the channel; if that Google account owns several channels, you choose the channel during connection.

Reply200 does not support DMs, WhatsApp, Messenger or X yet. DMs are planned next. It is focused on public comments, not private inboxes.

Pricing. Reply200 pricing starts with Start at $29 per month for 3,000 processed comments. Boost is $54 per month for 6,000 processed comments, and Pro is $96 per month for 12,000 processed comments. Enterprise is $6 per 1,000 processed comments, pay as you go, with no cap.

A processed comment is any comment it replied to, reacted to, hid or deliberately ignored. Manual actions and trial comments are free.

The product includes a 7-day free trial, and a card is required. Yearly billing gives 20% off, and every plan includes every feature and every supported platform. There are no seat fees, so you can connect any number of pages on every plan. Spend caps can be set per account, business or page, so processing pauses when a cap is reached.

What makes Reply200 different. Most social media engagement tools start empty: you write FAQs, rules, flows, labels and tone guidance before they can help. Reply200 builds itself from the page's own footprint, so it is on brand from the first comment.

The Voice Replica is the core. For organic content, it studies captions, past replies, media, tone and pacing, and builds a digital version of the owner with their attitude, edge and rhythm. There are no prompts or templates, and it evolves per asset. For ads, the voice is generated at ad level, so each reply fits that campaign's intent, tone and audience. It reads like the owner wrote it.

Substance comes from the post's media and caption, plus your context library. When a question needs none of your page facts, it can use general knowledge; when it is not certain, it skips the comment rather than guesses.

It also knows an ad from an organic post from a live stream. A buying question under an ad needs a different move than a fan comment under a post, so comment automation here means one action per comment, not a reply to everything.

You control reply delay, thread limit, one global rule, emoji signature, banned phrases, category switches, keyword blocklist, languages, pinned language and location. You can share settings across pages or reset defaults; tone is learned, not set with sliders, and support can lock preferences into the replica.

Reply200 also prices by processed comments. Plans work out to $0.006 to $0.010 per processed comment, compared with about $0.02 at subscription tools. Per-comment pricing is easier to forecast than seats, and the cost scales with real volume.