Resubscribe

Resubscribe was built around a simple idea: product owners often struggle to understand what their users are really thinking, so the tool brought the conversation directly into the app. It ran in-app user conversations to uncover why visitors weren't converting into customers and why existing users were churning.

By capturing honest feedback at the moment it mattered, Resubscribe aimed to give product teams actionable answers about user behavior instead of guesswork, helping them identify the friction points that stood between a visit and a conversion, or between an active user and a cancelled account.

Despite this approach, the company was ultimately unable to reach product-market fit and made the decision to shut down the product.