Roger

Roger is an AI agent built for paid advertising on Google and Meta. Instead of digging through dashboards on your own, it connects directly to your advertising accounts and audits your campaigns to uncover wasted spend you might be missing.

Once connected, Roger drafts negative keyword lists and recommends bid changes, then waits for your explicit approval before applying any optimized changes to live campaigns. Nothing goes live without you saying yes.

On the creative side, Roger generates ad creative including images, videos, and user-generated-content (UGC) style videos, helping you test more ideas without a bigger production budget.

By default Roger operates on a read-only basis, is EU-based, and is GDPR-aligned, so your account data stays protected while it works. It is a practical way to cut wasted ad spend and keep fresh creative flowing across Google and Meta.