BooleanMaths

BooleanMaths is a marketing analytics and attribution platform purpose-built for D2C brands that want to stop guessing and start knowing which marketing efforts actually drive results. The platform maps complete customer journeys from first touch — whether that's a social media ad or a paid search click — all the way to final purchase, using fingerprinting technology to track visitors consistently across sessions. BooleanMaths provides accurate attribution, Conversion APIs, and real-time insights so marketers can confidently allocate budgets, optimize campaigns, and demonstrate true ROI. No-code API integrations feed high-value behavioral data directly into your ad campaigns, helping platforms like Meta and Google optimize toward buyers who are most likely to convert. For D2C marketers tired of attribution black boxes, BooleanMaths brings clarity.