Giftit

Buying gifts for friends is hard when you're trying not to ruin the surprise. Giftit reimagines the gifting experience through an AI persona called Sherlock, which anonymously chats with your friends on messaging apps like WhatsApp and iMessage to find out what they actually want. You get a full transcript of the conversation, along with curated, shoppable gift ideas tailored to their responses. No awkward questions, no surprise-killing hints — just the gift they'll actually love, discovered without them knowing.