Hugo

Hugo is a true AI agent for customer support, built by Crisp for modern support teams that need automation without sacrificing quality. It helps teams automate support reliably while maintaining accuracy, control, and customer trust.

Conversational Intelligence: Hugo understands customer intent across multi-turn conversations — even when questions are messy, layered, or incomplete. It doesn't rely on simple triggers or decision trees. Instead, it interprets context and responds accordingly, so customers never have to rephrase themselves to be understood.

Action-Oriented AI: Hugo doesn't just generate answers — it performs actions. It can check order statuses, retrieve invoices, look up subscription details, access product catalog information, and update tickets or trigger operational workflows. This enables true end-to-end support automation instead of canned replies.

Live Data Integration: Rather than relying on static documentation or scraped content, Hugo connects directly to operational systems such as product catalogs, ecommerce platforms, billing tools, and internal databases. This ensures every response is accurate and up to date, so customers get answers they can act on.

Reliability-First Architecture: Hugo operates within strict boundaries. It only uses approved data sources and predefined actions, reducing the risk of hallucinations and incorrect outputs. When a request falls outside its scope, it escalates to a human agent with full conversation context preserved — no repeated explanations, no lost details.

Human + AI Collaboration: Hugo is built to assist teams, not replace them. It handles repetitive, high-volume requests so human agents can focus on complex, judgment-based conversations that truly need a human touch.

24/7 End-to-End Handling: Hugo operates around the clock, managing conversations and tasks even outside business hours — without relying on basic auto-replies. Your customers get real help whenever they need it.

Ideal for: ecommerce brands managing large product catalogs, SaaS companies handling subscription queries, support teams experiencing repetitive workloads, and organizations seeking safe and scalable AI automation.