inPowered

inPowered helps agencies and brands get more out of every media dollar by putting artificial intelligence at the center of campaign optimization. Instead of relying on manual adjustments and guesswork, the platform automatically identifies which impressions are worth buying.

The AI optimization can be activated programmatically through a PMP or integrated directly into your existing DSPs, so you don't have to overhaul your current workflow to start improving campaign performance. It fits into the tools and processes your team already uses.

At the core of inPowered are optimization algorithms that predict, before an impression is served, whether it will lead to the outcome you actually care about. Whether your goal is traffic, brand lift, viewability, leads, conversions, or ROAS, the technology focuses your budget on the impressions most likely to deliver it.