LightReel

LightReel is an AI-powered UGC marketing research platform that keeps a close watch on TikTok and Instagram, surfacing viral hooks, trending content formats, standout creators, and competitor strategies as they emerge. Instead of scrolling endlessly for inspiration, you get a clear picture of what is actually working right now.

Built for brands and agencies, LightReel helps you discover the right influencers, generate ready-to-use scripts and UGC briefs, and analyze videos you upload along with your own brand accounts. You also receive real-time creative feedback, so you can refine content before it goes live rather than after.

For teams that want to build research directly into their workflows, LightReel offers a developer API to automate the process. All insights are powered by live social media data and a growing UGC database, with 10,000 TikToks added every day.