reOS

reOS is an operating system for customer research that manages the entire lifecycle of a study, from early planning all the way to action. Teams can design studies, recruit participants, run interviews, and pull in feedback from multiple channels, all in one place.

At the core of reOS is DIVE™, a human-led AI pipeline for analysis that stays auditable at every step, so you can trust where each insight comes from. Instead of letting reports sit in isolated folders, reOS connects findings across your historical projects, building on everything your team has already learned.

reOS also ties research initiatives directly to external tools like Jira and Linear, making sure insights actually turn into product updates. That means fewer findings lost in the shuffle and a clearer line from customer feedback to real product change.