Rep AI

Most online shoppers leave without buying — not because they don't want to, but because they couldn't find what they needed fast enough. Rep AI is Shopify's first AI Sales Concierge chatbot for eCommerce, designed to step in at exactly the right moment and guide shoppers toward a purchase. Powered by Behavioral AI and Generative AI (built on ChatGPT), Rep AI reads visitor behavior in real time and proactively engages shoppers before they bounce — answering questions, suggesting products, and smoothing out any friction in the buying journey. Beyond driving conversions and boosting sales uplift, Rep AI also offers a dedicated AI Support Agent for handling customer queries and an AI Concierge Bundle for stores that want a complete, end-to-end automated shopping experience.