roboMUA

Finding the right foundation shade has always been a frustrating mix of guessing in-store or ordering online and hoping for the best. roboMUA uses advanced machine learning, computer vision, and augmented reality to solve this for good. Upload a photo, and its AI — trained on inclusive data covering over 100 skin shades — identifies your specific shade and recommends perfectly matched foundations, skin tints, and concealers from multiple makeup brands.

Each recommendation comes with YouTube tutorials, AR filters to virtually try products on your own face, and direct purchase links — removing every friction point between discovery and the right product in your hands. It's also available for beauty brands as a custom AI solution to improve customer experience, reduce returns, and cut costs. Personalized beauty, finally made accessible to everyone.