Shaped

Personalization and recommendation systems are core to user engagement — but building them from scratch requires massive engineering investment and deep ML expertise that most product teams don't have. Shaped is an AI-native personalization platform that makes this accessible. It lets teams build powerful ranking models that understand exactly what content, products, or items individual users are most likely to engage with or buy — and uses that intelligence to power personalized discovery pages, feeds, search, and marketing communications. The real-time, configurable relevance engine is built for scale, enabling rapid experimentation with AI-driven recommendations without the infrastructure overhead of building it yourself.