Sonar

Keeping up with what people are saying about your brand across social media is a full-time job — and manually sifting through thousands of posts for sentiment is simply not scalable. Sonar is a semantic analysis technology that uses machine learning to fully automate social listening, sentiment analysis, and topic modeling with high accuracy and reliability.

It automates the retrieval of relevant conversations from social platforms and uses Natural Language Processing (NLP) to classify text sentiment as positive, negative, or neutral. Sonar also identifies whether text is genuinely relevant to your query by analyzing language, context, and the relationships between words and phrases — so you always get signal, not noise.