What Is A Book

What Is A Book is an anti-bookstore unlike anything else out there. It sells comedy coffee table books that are entirely written and illustrated by AI — and every single one of them goes against the grain of popular personal development culture. These are anti-books: negative reinforcement literature for people who've had enough of hustle culture, toxic positivity, and self-help clichés.

Equal parts absurd and insightful, What Is A Book is for open minds who appreciate humor as a lens for seeing the world differently. If you've ever rolled your eyes at a motivational poster or laughed at the irony of another "life-changing" bestseller, this is the bookstore that gets you.