WorkMagic

Are your marketing campaigns actually driving sales, or are you just spending money on customers who would have bought anyway? WorkMagic is a marketing science and experimentation platform that helps e-commerce brands find the real answer. It specializes in incrementality-based attribution, custom-built for each brand, to measure the true impact of marketing efforts rather than misleading last-click data. With tools like Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated MMM (Marketing Mix Modeling), WorkMagic empowers brands to optimize for what actually works — so every marketing dollar goes further.