Adobe and Disney team up on custom AI models

Adobe has announced a multi-year strategic partnership with Disney. The two companies will build custom AI models for Disney's business, covering theme parks, content production, and sports broadcasting.

Adobe will become Disney's official AI innovation partner, offering priority access to tools like Firefly, Firefly Foundry, Premiere, and Photoshop, plus engineering and research teams for support. The two sides will also use Firefly Foundry to develop generative AI models trained on Disney characters, scenes, and visual styles, led by artists.

Disney Imagineering has already brought Firefly Foundry into theme park development. Current uses include turning hand-drawn sketches into 2D concept art and creating images that match Disney's brand style.

The companies will also work together at StudioLAB and the ESPN Edge Innovation Center, exploring how AI can help creative workflows, boost sports fan engagement, and make better use of ESPN's historical archives.