AI startup Coframe raises $25 million to build custom web pages for every visitor

US billionaire investor Vinod Khosla believes the era of everyone seeing the same web pages is coming to an end. His backed AI startup Coframe wants to use AI to create custom pages for each visitor, calling it a "living internet."

Coframe just raised $25 million in a Series A round led by Khosla Ventures and Hanabi Capital, bringing total funding to $35 million. The company was founded in 2023 by AI researcher Josh Payne.

Khosla pointed to Amazon as an example, saying the platform pushes what it wants to sell instead of what users actually need, while writing custom code for every user is too costly and slow. Payne believes generative AI can study customer behavior and truly tailor web content.

The marketing tech industry has long been dominated by a few big players. Coframe hopes AI can bring fresh change and give consumers a more personal browsing experience.