AI Video Platform Higgsfield Raises $400M, Valued at $5.4B

AI video platform Higgsfield has raised $400 million in funding from investors including DST Global, Goldman Sachs, and Intel, valuing the company at $5.4 billion. Founded by former Snapchat executive Alex Mashrabov, the platform focuses on enterprise-level AI video creation, with annualized revenue now at $700 million and over 30 million users worldwide, with the US as its largest market.

Higgsfield has recently shifted focus to enterprise marketing clients, helping brands create multiple marketing videos daily using AI. Mashrabov said the new funds will be used to strengthen computing infrastructure, enterprise product development, and security measures. Goldman Sachs estimates the global creator economy market could grow from $250 billion in 2023 to $480 billion by 2027, driving continued growth in digital ad spending.