Apple plans to launch agentic Siri as early as next year

Bloomberg reporter Mark Gurman revealed that Apple plans to launch an autonomous, agentic Siri as early as next year to compete with ChatGPT Dots, Meta Muse, and Grok. The new Siri would shift from passively responding to commands to proactively managing tasks and getting things done for users.

Gurman said agentic assistants can track goals, figure out next steps, and keep pursuing them without users starting each step. Apple ultimately wants to move Siri in this direction, possibly as soon as next year.

Earlier, Apple's new CEO John Ternus urged software chief Craig Federighi to speed up AI development with bolder moves. Last year, former AI chief John Giannandrea failed to deliver on Siri promises, so Federighi took over and quickly rolled out a working new version of the assistant.