Epic CEO Criticizes Steam's AI Disclosure Policy

Valve has required new games on Steam to disclose AI tool usage since 2024, sparking player backlash even for established companies like Sega.

Epic Games just announced Unreal Engine 6 with more AI features to boost efficiency. But Epic CEO Tim Sweeney criticized Steam's policy, saying it forces developers to choose between productivity and avoiding player hate.

Sweeney noted developers need Steam for exposure but must label games as "AI-generated," risking boycotts from AI-hating players. He called Valve's approach irresponsible, making it harder for developers to succeed.