Google Gemini powers search ads with AI-written product picks

Google is bringing AI into its search ads. Its Gemini model now picks products and writes shopping tips when you search. For example, searching for a small espresso machine shows a sponsored Nespresso model with an AI-written description about capsule options and flavor. Google also tests ads with built-in chatbots in AI Mode, letting users ask questions and get answers from the brand’s site. The goal is to make ads feel like part of the conversation.