Meta Plans to Launch AI Agent Platform Hatch with Subscription Model

According to reports, Meta plans to launch Hatch, an AI agent platform for consumers, in the coming weeks. Built on the OpenClaw AI virtual assistant, it's a key part of CEO Mark Zuckerberg's AI strategy to commercialize AI investments and reduce reliance on ad revenue.

Meta has considered tiered pricing for Hatch, with premium subscriptions costing up to $199.99 per month, offering higher usage limits. Additionally, Meta plans to release its latest AI model, codenamed "Watermelon," this October.