Meta's Muse Can Now Make Phone Calls for You

Meta's AI agent Muse has launched a call-on-behalf feature. Users on the top paid plan can have Muse call US businesses for them and handle tedious tasks. The feature was tested with early users for months, and the subscription starts at $19.99 per month.

Users can ask Muse to contact insurance companies or cable providers, book DMV appointments, or reserve tables at restaurants. Muse talks to staff with an AI-generated voice. Meta's Chief AI Officer Wang Tao said Muse can make all the calls users don't want to make themselves.

However, it doesn't always go smoothly. Some staff hang up once they realize the caller is AI — some fear scams, others think it's a prank. Google's Gemini offers a similar feature on Pixel phones, and another AI agent, Instinct, is also testing call features.