Nothing Shifts to AI-First with New Audio and Wearables

London-based tech brand Nothing is shifting to an AI-first company, focusing on audio and wearables. According to industry sources, a phased plan is set, with the first phase starting in September. Co-founder Carl Pei believes AI devices are the next big opportunity, and internal AI projects now outrank traditional smartphones.

The first phase will introduce products like CMF ear-clip buds, Nothing Headphones Gen 2, a smartwatch, and smart speakers, all with the brand's signature design, launching between August and September. This move addresses shrinking smartphone margins and boosts AI R&D.