OpenAI starts showing ads in ChatGPT in India, targeting over 100M weekly users

OpenAI has started showing ads to ChatGPT Free and Go users in India. The company recently updated its terms to allow ads. ChatGPT has over 100 million weekly active users in India, many using the free or cheaper Go plan.

The first batch of ads covers 50 brands, and an ad management tool will launch next month, letting marketers create campaigns with a minimum daily budget of 725 Indian rupees (about $8.5). OpenAI's ad chief says businesses can reach users early in their decision-making.

OpenAI is expanding in India, recently hiring Uber's India head. Ads have spread from the US to Europe and India, boosting revenue. OpenAI reported $6.7 billion in quarterly revenue and aims for 220 million paid subscribers by 2030.