Xiaomi engineer warns new entrants may trigger marketing war in AI model industry

A senior engineer at Xiaomi has raised concerns about a major AI model's potential comeback. He says technical competition is welcome, but some companies tend to turn tech into marketing—using hype, rankings, and national sentiment instead of real innovation.

He notes that China's AI model scene has recently focused on results: DeepSeek with open-source, MiMo with research papers, Qwen with developer trust. This clean environment is hard-won. If new players use organized trolling and media blitz, it's pollution, not competition.

He predicts a fierce internal battle ahead, diverting engineers from tech to PR. Xiaomi's latest MiMo-V2.5 model has launched public testing and cut API prices by up to 99%.