ByteDance's Doubao Tests AI Shopping Feature: No Need to Jump to Douyin, Daily Active Users Exceed 145 Million

Major manufacturers are actively exploring AI monetization paths, such as OpenAI adding ads to ChatGPT and Alibaba Cloud's Tongyi Qianwen integrating takeaway e-commerce order placement functions. Recently, ByteDance's Doubao has started beta testing an AI shopping feature, allowing users to place orders and pay directly within the app without jumping to Douyin, with an expected release as early as this month.

QuestMobile data shows that Doubao has been ranked first in the Apple App Store since surpassing DeepSeek in August 2025, with daily active users reaching a maximum of 145 million during this year's CCTV Spring Festival Gala. ByteDance CEO Liang Rubo stated that Doubao is the company's short-term focus; although user growth is fast and experience is improving, there is still a gap with global leading competitors.