ChatGPT Shopping Feature Overhaul: Photo Price Comparison Replaces One-Click Checkout, Walmart & Shopify Join Same Day

OpenAI has revamped ChatGPT's shopping experience, abandoning the underperforming Instant Checkout one-click payment feature in favor of a product discovery model. Users can upload photos or describe items, set budgets and preferences, and ChatGPT will return visual price comparison results.

Merchants can access via two ways: share product data to display directly on ChatGPT, or develop embedded apps to control the full shopping process. Target, Sephora, Nordstrom have already joined. On the same day, Walmart launched ChatGPT's built-in shopping service supporting member account linkage and Walmart Pay; Shopify introduced the 'Agentic Plan' allowing non-Shopify merchants to showcase products on ChatGPT and Gemini via its tools.