iQIYI Goes All In on AI to Empower Creators

At the creators' conference, iQIYI's founder and CEO Gong Yu stressed the platform's commitment to an All-in-AI strategy, focusing on AI-enhanced live-action and AIGC long-form content, while pushing for a decentralized social media transformation. This approach aims to lower content creation barriers, grow the creator base, and create a development flywheel. Gong believes AI, like great inventions in history, affects society uniformly but has freed creators from constraints.

Earlier, Gong mentioned that AI would drastically cut production costs and cycles, potentially increasing creator and content numbers by over a hundredfold, making centralized decisions impractical. Thus, iQIYI will shift to a decentralized model, building a community for creators and users, with the player becoming just a component. Creators can upload works directly and monetize via memberships and ads, while the platform retains some premium content production.