OpenAI Launches Image Ads in ChatGPT, US Testing Starts This Month

ChatGPT reaches 1.2 billion users every week, making it the world's largest native AI consumer platform. OpenAI announced it will roll out a new image ad format in ChatGPT, expand tools to measure ad performance, and develop new ways to evaluate brand fit. These image ads help users picture how products fit into daily life. The ads can show product ideas, usage scenes, or experiences, helping users discover new brands and make purchase choices. It also gives advertisers a new way to tell brand stories through images. At first, OpenAI will test this ad style inside ChatGPT's image generation feature. Ads will be clearly labeled and kept separate from images users create, and ad content will not affect ChatGPT's answers. Testing starts in the US later this month with a small group of advertisers. The new tools help companies measure ad results and build confidence in where their ads appear. OpenAI says ChatGPT's answers stay independent and objective, user conversations stay private, and users keep control over their experience.