Xiaohongshu boosts AI strategy with high salaries for social product talent

Xiaohongshu is speeding up its AI strategy, shifting from backend tech to self-developed products and ecosystem expansion. An internal letter shows it has created an AI department called Dots and an enterprise intelligence unit to boost investment. Recently, it has been hiring AI engineers, with an 'AI social product manager' role offering a salary of 30-60K for 16 months, up to 960,000 yuan a year. The job involves using AI for emotional connection and interest matching to build warm companionship. Another role, 'comment interaction AI product manager', offers the same pay, aiming to add AI comments and role-play to its community. Earlier, Xiaohongshu open-sourced tools like REDSearcher and FireRed-Image-Edit, and bought the AI search product 'Diandian' to move toward smart services.