Adobe: 87% of Creators Say Creative AI Boosts Business and Fan Growth

Adobe's 2026 Creators' Toolkit Report shows that creative AI is becoming a key tool for creators worldwide. The survey covered 8 countries including Australia, France, Germany, India, Japan, South Korea, the UK, and the US, with over 16,000 creators. 75% of respondents now see creative AI as an integrated or core tool in their work. 87% say it speeds up business or fan growth, and 58% say it helps them compete with bigger teams. Creators say AI tools clearly cut down creation time. However, 57% say AI-generated content still needs moderate to heavy editing before it's ready to share. The final control remains with humans. Interest is also shifting from AI tools to more proactive AI agents. 22% want to use saved time to learn new skills, and 21% want to focus on higher-level creative ideas. On job security, 48% say creative AI makes them feel more confident about their future as creators. But the creator economy is getting more crowded. 53% say too much content makes it harder to stand out, and 42% say AI-generated content makes unique voices harder to see.