Honor CEO Li Jian: Robots to Focus on Three Consumer Scenarios, First Robot Phone Launching in H2

After the launch of Honor's Magic V6 flagship new product, CEO Li Jian revealed the robot business plan in an interview. Honor robots will focus on the consumer market, deepening into three scenarios: shopping malls, factories, and families, with core functions such as shopping guide, factory inspection, and family companionship—all hardware, software, and algorithms are fully self-developed.

In addition, Honor's first robot phone, Robot Phone, is scheduled to launch in the second half of this year and be sold globally. Meanwhile, the company is evaluating the feasibility of establishing a sub-brand in the domestic market to optimize online and offline channel synergy; it also plans to achieve a sales target of 85 million units this year.