OpenAI Plans to Show Ads to Free ChatGPT and ChatGPT Go Users in the US

OpenAI recently announced that it will show ads to free ChatGPT and ChatGPT Go users in the US in the coming weeks, marking a new exploration in its commercialization model. The plan was first reported by tech media The Information, and the company spokesperson has confirmed the news to the media.

In terms of ad technology, OpenAI has integrated ad tech firm Criteo into its ad pilot program. Criteo will provide advertisers with purchase interfaces and precision delivery tools to enhance ad performance. Currently, Criteo is promoting cooperation plans to advertisers, suggesting a budget between $50,000 and $100,000.

As ChatGPT's user base grows, OpenAI is actively seeking new revenue sources. Previously, its income mainly came from subscription services and enterprise products, but with rising computing power and data center costs, ads will become one of the supplementary business models.