Policy Support for AI+ Commercial Services: First AI Marketing Customer Service Platform Capability Assessment Launched

In August 2025, China's State Council issued the "Opinions on Deeply Implementing the 'AI+' Action", focusing on consumption quality improvement and commercial circulation. Recently, three ministries including the Cyberspace Administration of China jointly released the "Opinions on Standardized Application and Innovative Development of Intelligent Agents", clarifying the enhancement of intelligent agent customer service capabilities. Driven by policies and technology, AI is rapidly penetrating commercial scenarios like marketing and customer service.

The China Communications Standards Association and others released the "AI Marketing Customer Service Platform Capability Requirements" standard, providing a basis for platform construction. The China Academy of Information and Communications Technology's Telecommunication Terminal Laboratory launched the first assessment recruitment, covering technical architecture, intelligent functions, data security, etc., open to intelligent customer service and marketing platforms, with a deadline of June 30, 2026.