xAI sends engineers on-site to poach clients; Shift4 Payments abandons ChatGPT for Grok

Elon Musk's xAI is adopting an aggressive sales strategy, sending engineers directly to potential enterprise clients' offices to poach business from OpenAI and Anthropic. This 'on-site service' has already yielded results, successfully winning payment company Shift4 Payments.

Shift4's CEO stated that after on-site optimization by xAI engineers, the company plans to phase out OpenAI's ChatGPT and fully switch to xAI's Grok model for daily operations. Grok's advantage lies in accessing 'social signal' data from X social network, helping assess customer sentiment and supporting Shift4's plan to expand to 15 countries in the next three months.

Top AI companies are competing for clients via customized services; OpenAI even plans to set up a dedicated deployment department, making the AI enterprise service track increasingly competitive.