Amazon Ads Partners with OpenAI to Bring Ads to ChatGPT

Amazon's advertising business, Amazon Ads, announced a partnership with OpenAI to let advertisers place ads inside ChatGPT. Advertisers can use the conversational ad experience on ChatGPT to reach customers who are browsing shopping options, comparing products, and making decisions.

Chris Conetta, Director of Omnichannel Ad Supply Sources at Amazon DSP, said conversational ads offer brands a significant opportunity to engage both new and existing audiences. AI-powered ad experiences are not just a vision for the future, but a chance for advertisers to reach users where they are spending their time right now.

With ChatGPT Ads, advertisers can now extend their campaigns into conversational chat sites and tools where customers are actively engaged.