Amazon launches AI custom product feature, challenging online merch platforms

Amazon has launched an AI custom product feature that lets users create personalized designs for items like T-shirts and mugs using natural language descriptions. Powered by Alexa, users can input creative prompts to turn ideas into designs, which are then produced by Merch on Demand and delivered via Prime logistics.

Targeted at creators and organizations, the service also caters to everyday consumers making unique gifts like family reunion shirts or pet-themed mugs. It directly competes with platforms like Redbubble and Bonfire, bringing AI-designed products into routine shopping.